Good web design should not only appeal to the aesthetic. More importantly, it should appeal to the hearts and minds of your users. Their needs, wants, feelings and delights are what matter and your web design should be able to satisfy all these desires after a great user experience with your website.
With the advent of the Internet, almost all business transactions are done online. Ecommerce, online shopping, online clubs and memberships and even virtual meetings and seminars are fast becoming standards for doing business. Effective communication had to be established between people on opposite sides of the globe. The website is now a must for every business and blogging is a great way of building meaningful relationships with clients and colleagues.
As a business owner, it is important to always be aware of trends in terms of how customers want to communicate and how competitors do it. Your blog page, therefore, must not only contain words and sentences just to fill up the page but must have useful features like the following:
You must prove to your readers that you are an expert in your field so that they will be convinced to do business with you. Blogs that you publish must be of the highest quality by containing relevant and fresh information and adhering to the standards of good grammar and spelling. Unintentional typographical errors are forgivable but glaring grammatical errors are blunders of copywriting. For effective SEO, information and keywords you use must be related to your line of business and your keyword density must have a ratio of 1 keyword or keyword phrase for every 100 words.
Regularity of Blog Posts
Posting of blogs in your website must be done regularly so that your readers will always learn something new about your business and your products. Regular blog posting also promotes your expertise and solidifies their trust in you as a supplier of their needs. To further enhance your SEO with search engines, blogs that you intend to post in other websites should contain back links that can direct your readers back to your website.
At the end of your blog, encourage your readers to give their comments by providing a specific space for this purpose. Comments of readers serve as a feedback mechanism so that you will be able to know what readers like or dislike. Some readers may even be able to contribute suggestions to improve your products and services.